On November 17, 2022, BYD’s 3 millionth new energy vehicle roll-off conference was officially held at BYD’s global headquarters. The seal that rolled off the production line is the favorite car of Ms. Wang Shuang, a football player, and Miss Asian Football. BYD President Wang Chuanfu also personally delivered BYD’s 3 millionth new energy vehicle.
At the press conference, Wang Chuanfu also revealed that BYD will build a new million-level high-end brand “Looking Up”, and will officially release its first model in the first quarter of 2023. This model will be equipped with BYD’s “black technology” new technology. Prior to this, BYD officially announced the brand on November 8, and the price range is expected to be between 800,000 yuan and 1.5 million yuan.
In addition to the YangWang brand, BYD will also launch a new professional and personalized brand in 2023 to meet the increasingly prominent individual needs of consumers, build and create together with users, and openly recruit excellent dealers for the whole market Join.
In the future, BYD will form a brand new matrix of BYD brands (Dynasty, Ocean), Tengshi brand, Wangwang brand, and professional and personalized brands, covering from household to luxury, from mass to personalized, to meet the multi-faceted and full-scenario car needs of users.
BYD’s 3 million vehicles off the assembly line this time is an important moment for the entire domestic auto industry. I don’t want to brag about BYD, but the figure of 3 million is an absolute milestone and a highlight moment for an auto company, especially a domestic private auto brand.
It took BYD 13 years to complete the first million productions, one year from one million to two million, and only half a year from two million to three million. In the production and sales data for the first half of this year, BYD sold 641,400 new energy vehicles in the first half of 2022, a year-on-year increase of 315%. BYD maintains its independent leading position in domestic new energy vehicles, and at the same time surpasses Tesla to become the world’s top new energy vehicle sales.
Now that BYD has become a hit in China, the right time, the right place, and the right people are indispensable.
BYD, which started the price of mobile phone batteries, entered the automotive field in 2003 and acquired Qinchuan Automobile, becoming the second domestic private car manufacturer after Geely Automobile. In 2006, BYD’s first F3e electric vehicle equipped with an iron phosphate battery was successfully developed. After that, BYD began to invest in the first-generation hybrid technology and the pre-research project of S6DM (hybrid 4-wheel drive Tang launched in 2015). Although the curtain of new energy development had not yet begun at that time, BYD relied on the experience of starting from the battery, deeply cultivated the development of new energy vehicles, and continuously iterated DM technology. Through time and product improvement, BYD has established a deep brand image in the minds of consumers. . According to statistics, from 2016 to 2018, the total amount of BYD’s research and development expenditure in the field of new energy technology increased from 4.5 billion yuan to 8.6 billion yuan, and it will continue until 2020, maintaining an annual high of 8.6 billion yuan for three consecutive years.
In the early days of large subsidies for new energy vehicles and the development of the Great Leap Forward, consumers’ acceptance of new energy vehicles was not high. In 2017, only five years ago, the national car sales volume was 28.879 million, a year-on-year increase of 3%; The sales volume of new energy vehicles was 777,000, even with a year-on-year increase of 53.3%, but it still has a soy sauce position in the overall market, with a market share of only 2.7%.
With the development of the market, everyone has gradually discovered that the advantages of new energy car owners are getting bigger and bigger, and the product strength is getting stronger and stronger. Now consumers have a high degree of recognition of new energy cars in a market environment. By this year, new energy will continue to develop rapidly. According to the data released by the Passenger Federation, in March 2022, the retail sales of passenger vehicles will be 1.579 million units, a year-on-year decrease of 10.5%; 122.4%, the market share exceeds 20%.
The BYD models with strong product strength are naturally more favored by consumers, which is why BYD’s sales have skyrocketed in recent years, thus traveling all over the country, and also having the confidence to go to the world stage. At the same time, this is why BYD began to export to many countries this year.
The development of technology is the cornerstone of becoming a hit
As we all know, mastering core technology is the cornerstone of long-term development. As mentioned earlier, BYD has invested heavily in research and development. From reference at the beginning of establishment to self-research. From the battery to the out lap of the DM-i power system. Then to the current e3.0 platform, a series of core technologies such as CTB battery body integration technology, pure electric exclusive super five-star safety architecture, high rigidity, and high lightweight performance, etc., are also the basis for BYD’s hot sales.
At the same time, these technologies of BYD have also been recognized by peers. Just recently, Toyota, a world-renowned automaker, established a cooperative relationship with BYD in 2019. The two signed a contract to jointly develop pure electric models of cars and low-chassis SUVs. , and the power batteries required for the above products. The model uses the Toyota brand and is planned to be launched in the Chinese market by 2025.
The improvement of the product supply chain is the real strength behind BYD:
At present, BYD is the only company in the world that masters the core technologies of electric vehicles such as batteries, motors, and electronic controls, and provides one-stop new energy solutions. Its rich technical reserves have established extremely high technical barriers and closed-loop industries for it. , and promote the overall upward breakthrough of the brand.
Even Tesla has to cooperate with battery suppliers, CATL, and other battery manufacturers. It is well known in the automobile market that battery manufacturers are strong in the market, and some executives of automobile manufacturers even publicly claimed that they are “working” for battery manufacturers.
Last year, there was a shortage of chips in the auto industry, and countless auto parts suppliers were unable to deliver products in time, resulting in serious fluctuations in the production rhythm of auto manufacturers. BYD, on the other hand, takes advantage of its self-produced chips to ensure that its production capacity continues to climb. Only in 2022, the sales of BYD’s new energy vehicles will successively climb two steps of 100,000 and 200,000.
And BYD currently has layouts in the upper, middle, and lower parts of the automotive supply chain. There is an original saying that is often used by the industry to evaluate BYD’s vertical integration capabilities: “Except for automotive tires and glass, BYD has almost all core components. R&D and production capacity.”
BYD’s 3 millionth car rolled off the production line, which represents BYD’s advantages in technology, supply chain, and product strength. On the monthly car list, many BYD models are frequent visitors to the top few. The market and consumers have a very high degree of recognition and trust in BYD. After all, the sales data is real and will not lie. The roll-off of the 3 millionth car this time is just the beginning of a new level. In addition to selling well in the domestic market, BYD also has more overseas markets. The pattern of the world auto market has begun to change, and the critical moment has come.
