On October 24, data from the General Administration of Customs of China showed that China will export 358,000 cars in September 2022, a year-on-year increase of 105.75%. From January to August this year, China’s total automobile exports reached 1.91 million, a year-on-year increase of 44.5%. This figure is second only to Japan and surpasses Germany. China has become the world’s second-largest automobile exporter. According to data from the China Association of Automobile Manufacturers, in August this year, China exported 308,000 automobiles, a year-on-year increase of 65%, the first time in history that exports exceeded 300,000.
Twenty years ago, China exported only 43,100 complete vehicles, and many of them were modified vehicles for special industries, such as snowmobiles and so on. It’s completely different.
Behind the surge in China’s vehicle exports, the short-term reason is the impact of the epidemic, which has impacted the global supply chain and hindered the production capacity of many overseas brand models. The long-term reason is that China has taken the lead in the development of new energy vehicles. In 2021, Japan, the world’s largest auto exporter, will be hit by an epidemic in August. In 2021, Germany, the world’s second-largest auto exporter, will fall into an energy crisis due to the conflict between Russia and Ukraine. . For China, this is an opportunity to take advantage of domestic new energy vehicle technology and further occupy the export car market.
In the export data, the export of new energy vehicles was 389,000 units, a year-on-year increase of more than 100%. Among them, the sales volume of BYD, which focuses on new energy vehicles, has risen very strongly. According to BYD’s official data, in September, BYD’s sales of new energy passenger vehicles reached 201,000. vehicles, an increase of 187.01% year-on-year, of which 7,736 were exported overseas, an increase of 51.92% month-on-month.
Rapid deployment of overseas markets
This year, BYD’s actions in the global market are very frequent. In July, BYD announced it officially enter the Japanese passenger car market. Three pure electric models, BYD Seal, BYD Dolphin, and BYD Yuan PLUS entered Japan.
In August, BYD announced its official entry into the Indian passenger car market and released the first high-end pure electric SUV Yuan PLUS, which is also the first sports pure electric SUV in the Indian auto industry.
On August 8 this year, BYD and its local partner RVER held a brand launch conference in Bangkok, announcing their official entry into the Thai passenger car market.
In September, BYD Auto Thailand Co., Ltd. signed a contract with WHA Weihua Group Volkswagen Co., Ltd., and officially signed an agreement on land subscription and factory construction. This also marks the official establishment of the first overseas passenger car factory wholly invested by BYD in Thailand.
In October, BYD entered Mongolia, India, Laos, and other countries.
A little closer, at the Paris Motor Show, BYD also released three models. The European pre-sale price of its Yuan PLUS (ATTO 3) is 38,000 euros, or about 270,000 yuan; the European pre-sale price of BYD Han and Tang is 72,000 euros, or about 510,000 yuan, is higher than the starting price of the Audi Q7 in the European market, and basically the same as the price of the BMW X5.
In addition, the German car rental company Sixt signed a cooperation agreement with BYD. Sixt promised to purchase at least 100,000 electric vehicles from BYD in the next six years and put them in the German high-end car rental market.
While entering overseas markets, BYD is also cooperating with a number of charging pile brands, including Shell.
From the perspective of global market layout, BYD is currently developing extremely fast. Obviously, for BYD, the Chinese market is now developing strongly. After gaining a firm foothold in China, BYD must accelerate its layout in overseas markets.
BYD has already gone overseas in the field of commercial vehicles for a long time, mainly focusing on the US market in California, and the European market is mainly based on the Dutch headquarters, including surrounding France, the United Kingdom, Norway, and other countries covering northern and southern Europe. With the help of experience and market sensitivity in the field of commercial vehicles, we can also establish cooperative relationships with local dealer groups in order to get through the local market more smoothly.
Product power is fundamental
The premise of deploying overseas markets and gaining global recognition is that product capabilities can be recognized. BYD is currently focusing on core technologies such as battery technology and electronic control technology. China’s new energy vehicles have achieved the advantages of low power consumption, long mileage, fast charging, and low-temperature resistance.
In addition, with the support of a series of technologies including DM-i/DM-p power architecture, blade battery, e3. The basis for achieving very large sales results is the recognition of product strength.
In the field of fuel vehicles, some old car companies have established technical barriers after years of development and experience. It is through these technical barriers that those old brands can harvest the global market, and it is difficult to turn around because of this. With the strong development of Chinese brands in the new energy vehicle market, car companies such as BYD which are deeply involved in new energy vehicles have gained a first-mover advantage in the global market.
The development of China’s new energy vehicles has also gone through detours, and it has not been smooth all the way. However, over the years, many Chinese brands have accumulated product strength advantages. Coming.
